Web Implementation Guidelines Group Component Builder Information (v3+)

Call To Action

Draw attention to one or more related actions and give visitors a clear next step.

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Component Notes for Latest Version

Overview

The call to action component is used to prompt visitors to perform an action or a few related actions, such as subscribing to a newsletter or beginning an application.

It can contain a link or group of links and may include an icon. It uses a background that contrasts with content around it to draw attention and add visual separation.

By default, the call to action is shown with a gray background and start-aligned
text. There are a few attributes to control the component:

  • The left side can have an icon using slot="icon", which will move to be above
    the heading in smaller screen sizes.
  • Color themes for white, blue, blue-gradient, orange and orange-gradient. For example, theme="blue".
  • Text content can be centered using align="center". With large screen sizes,
    the icon slot will remain on the left, and the text center aligns in its
    container.

Code Examples

<ilw-call-to-action>
    <img src="https://cdn.brand.illinois.edu/icons/solid/white/comment.svg" alt="" slot="icon">
    <h3>Training Opportunities</h3>
    <p>Need more in-depth guidance on building Illinois websites? Check out these resources.</p>
    <ul class="ilw-buttons">
        <li><a href="#">Brand training resources</a></li>
        <li><a href="#">Web components guides</a></li>
    </ul>
</ilw-call-to-action>

Accessibility Notes

  • Make sure to use the correct heading level in relation to the call to
    action's position in the page.
  • The icon should always be decorative, and as such should have an empty
    alt="" attribute. For inline svg, use aria-hidden="true".
  • Centered text can be harder to read, so avoid using longer text when
    center aligning.
  • Make sure links and buttons are descriptive.

Upgrade Process

When upgrading from the v2 toolkit component, the following changes are needed:

  • Rename all il-call-to-action to ilw-call-to-action.
  • Replace uses of the theme classes with an attribute:
    • class="il-theme-gray" -> theme="gray"
    • class="il-theme-blue" -> theme="blue"
    • class="il-theme-white" -> theme="white"
    • class="il-theme-blue-gradient" -> theme="blue-gradient"
  • Replace uses of the alignment classes with an attribute:
    • class="il-align-left" -> align="left"
    • class="il-align-center" -> align="center"
Web Implementation Guidelines Group Component Builder Information (v3+)
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